King Pizza

KING PIZZA Introduction The King Pizza is a tiny pizza shop located in IIUM's Mahallah Faruq Cafeteria. Students, staff, and visitors to campus can order a choice of pizzas, pastries, and waffles from the eatery.  King Pizza is well-known for its affordable and quick meals, high-quality ingredients, and delicious flavour. In addition, the vendor provides pleasant and fast customer service, on-time pizza delivery, social media outlets, and appealing discounts and promotions. King Pizza is dedicated to giving its customers an enjoyable eating experience. Business Model Canvas (BMC) Customer Segments The main customer categories are IIUM students, who are the basis of the business and steer our products based on their preferences and financial limits. We also target IIUM staff, emphasizing their importance to the university community, with exclusive discounts and rewards.  Furthermore, we go out to clients outside of campus, attracting people from the local community and neighbou...