King Pizza
KING PIZZA
Introduction
The King Pizza is a tiny pizza shop located in IIUM's Mahallah Faruq Cafeteria. Students, staff, and visitors to campus can order a choice of pizzas, pastries, and waffles from the eatery. King Pizza is well-known for its affordable and quick meals, high-quality ingredients, and delicious flavour. In addition, the vendor provides pleasant and fast customer service, on-time pizza delivery, social media outlets, and appealing discounts and promotions. King Pizza is dedicated to giving its customers an enjoyable eating experience.
Business Model Canvas (BMC)
Customer Segments
The main customer categories are IIUM students, who are the basis of the business and steer our products based on their preferences and financial limits. We also target IIUM staff, emphasizing their importance to the university community, with exclusive discounts and rewards. Furthermore, we go out to clients outside of campus, attracting people from the local community and neighbouring locations and expanding our customer base.
Value Propositions
We take pleasure in providing low-cost and quick pizzas to meet the budget and time restrictions of IIUM students. Quality is key to our value propositions, guaranteeing our consumers that each pizza is made with fresh and high-quality ingredients. We emphasize not just the quality of our pizzas, but also their exquisite taste, resulting in a great dining experience that keeps consumers returning back.
Customer Relationship
Our dedication to providing exceptional customer service is important. We want to build long-term connections with our clients by providing personalized service, responses to feedback, and immediately addressing problems. We assure on-time pizza delivery for the convenience of our customers by combining reliable operations and technology. Social media networks provide as a platform for interaction, marketing, and community development, while appealing discounts and promotions strengthen our customer connections.
Revenue Streams
The selling of pizzas is an essential component of our revenue streams. We maximize sales by emphasizing the special attributes of our items through efficient marketing techniques. We now sell pastries and waffles to diversify revenue streams by catering to varied consumer tastes and expanding our product variety.
Key Resources
The experienced staff is a valuable asset, being instructed not only in the technique of making pizzas but also in giving excellent customer service. Our promotion strategy is the backbone of our operations, promoting brand recognition and consumer engagement. This time-consuming exercise guarantees that we remain top-of-mind in a highly competitive marketplace.
Key Activities
Our major activities include a variety of businesses designed to maintain an effective market position. Promotional activities are ongoing, with multiple channels being used to reach our target demographic and successfully express our value propositions. Customer service is a continual priority, with ongoing training to ensure service standards are met. Development of products is a priority, with new flavors and menu items introduced on a regular basis to keep our offers fresh and engaging. Order management that is efficient offers a consistent client experience from order placing to delivery.
Key Partners
Working with the Syrian Company assures a unique and consistent supply of specialized ingredients, which contributes to the uniqueness of our pizza offerings. Our collaboration with the House of Ingredients ensures a consistent and high-quality supply chain for all raw ingredients. Collaboration with Sri Ternak and other local companies provides chances for mutual promotion and strengthens our community presence.
Cost Structure
Our costs are separated into important areas, such as store maintenance costs to keep our premises pleasant and operational. Staff pay are distributed in order to keep a motivated and focused staff, which is essential for providing outstanding service. Raw material costs account up a sizable portion of our expenses, showing our dedication to using fresh, high-quality ingredients in the creation of our pizzas.
E-commerce Website Platform Plan
We chose WordPress for the e-commerce website because of its user-friendly interface, robust e-commerce functionality, and seamless integration with social media, resulting in a smooth and engaging online ordering experience for the customers.
User-Friendly Interface
The WordPress-powered website has a clean and intuitive design that allows customers to easily navigate, explore King Pizza's menu, and place orders.
Electronic commerce
The website features a secure and integrated ordering system, as well as multiple payment options for a smooth checkout process, thanks to the use of WooCommerce on WordPress.
Responsive Design
The website has a responsive layout, which allows customers to access and navigate it from a variety of devices, improving the overall user experience.
Social Media Integration
WordPress allows for seamless integration with social media, connecting the website to King Pizza's social profiles, fostering customer engagement, and promoting our brand across multiple channels.
Content Management
We can easily update and refresh the website content with the latest menu items, prices, and promotions with the WordPress's content management capabilities.
SEO Optimization
The WordPress website is search engine optimized, with relevant keywords and meta tags used to increase visibility and drive organic traffic to the pizza business.
Facebook Marketing Strategy
Audience
- Target audience IIUM students, IIUM staff and outsider.
Brand Identity
Create a compelling profile and cover photo that showcases your delicious pizzas.
Craft a brief and engaging "About Us" section highlighting your passion for quality ingredients and unique pizza offerings.
Content Calendar
Maintain a consistent presence on Facebook by daily, weekly and monthly post.
Mix promotional posts with engaging content like behind-the-scenes photos, customer testimonials, and polls.
Engaging Content
- Pizza of the Week - Feature a special pizza each week, enticing followers to try something new.
- Customer Spotlights - Share photos and stories of satisfied customers enjoying your pizzas.
- Trivia or Polls - Engage your audience with pizza-related trivia or polls to encourage interaction.
Facebook Ads Campaign
New Customer Welcome Campaign:
Objective: Introduce the pizza stall to new local customers.
Ad Set:
Target Audience: People who live within a 5-mile radius of the stall.
Ad Creative: High-quality image carousel featuring a variety of your signature pizzas.
Ad Copy: "Welcome to King Pizza! Indulge in the flavors of our freshly baked pizzas. First-time customers get 50% off! Order now and experience pizza perfection. 🍕"
Flash Deal Friday Campaign:
Objective: Drive sales on Fridays with a special offer.
Ad Set:
Target Audience: All Facebook users within your delivery radius.
Ad Creative: Vibrant image or video highlighting the Friday special pizza.
Ad Copy: "🎉 Flash Deal Friday! Kick off the weekend with our mouthwatering Vegetarian Pizza starting for just RM3! Limited quantities available. Order now and savor the Friday flavor! 🍕"
Loyalty Program Launch Campaign:
Objective: Encourage repeat business and customer loyalty.
Ad Set:
Target Audience: Previous customers who have engaged with your page.
Ad Creative: Image or video showcasing the benefits of joining your loyalty program.
Ad Copy: "🌟 Introducing King Pizza Loyalty Program! Earn points with every order and enjoy exclusive discounts. Join now and start earning delicious rewards. 🍕 #PizzaLoversRewards"
Interactive Pizza Poll Campaign:
Objective: Increase engagement and gather customer preferences.
Ad Set:
Target Audience: All Facebook users in your delivery radius.
Ad Creative: Carousel ad featuring different pizza options.
Ad Copy: "🤔 We need your help! Vote for your favorite pizza topping in the comments below, and the winning topping will be featured in our next special! 🍕✨ #PizzaVote"
Seasonal Special Launch Campaign:
Objective: Promote a new seasonal pizza and create urgency.
Ad Set:
Target Audience: Previous customers and those interested in seasonal promotions.
Ad Creative: Engaging image or video showcasing the seasonal pizza with limited-time visuals.
Ad Copy: "🍁 Fall Flavor Alert! Try our NEW limited-time Pepperoni Pizza with autumn-inspired toppings. Available for a limited time only. Don't miss out on the taste of the season! Order now. 🍕🍂"
Website Prototype
Homepage Design
Our homepage has been modified, showcasing a clean and appealing appearance. Upon arriving at our website, visitors quickly learn the basics of our offerings - tasty pizzas! Our value offer is quite transparent, enhanced with irresistible promotions that are sure to stimulate interest. The design aims to establish a lasting initial impact, preparing the groundwork for a pleasurable pizza experience.
Product Categorization and Specific Products
We have diligently arranged our range of products, showcasing many pages dedicated to different product categories. Customers will discover a wide selection of specific items in these categories, each designed to suit different interests and preferences.
Individual Product Pages
Product pages for each individual item have undergone a thorough transformation. Customers now have the opportunity to look over attractive product photos, dig into comprehensive product descriptions, and make well-informed judgements with transparent price information.
Shopping Cart Feature
Ensuring a smooth and uninterrupted shopping experience is of great importance. The integration of a shopping cart function, that includes an order form and order summary page, guarantees a seamless and effortless ordering experience. The calculations are precise, ensuring a seamless experience without any issues.
Regarding the Company Page
Trust is the fundamental basis of the business, and "About the Company" page shows insight into King Pizza's identity. Users can explore their steadfast commitment to using high-quality ingredients and the distinguishing factors that make King Pizza stand out from its competitors.
Customer Service/Contact Page
King Pizza is constantly available to assist you. The "Customer Service/Contact" page facilitates communication, allowing users to easily contact business for inquiries, feedback, or to establish a connection.
Payment Options Page
King Pizza's payment options page serves as a demonstration and is not directly connected to a functioning payment gateway. However, it provides a preview of the payment process's capabilities. Users can be certain that their payments are processed with the highest level of security and effectiveness.
Policy Pages (Shipping, Return, Privacy)
King Pizza is built on the principle of transparency. We have implemented explicit guidelines on shipping, refunds, and privacy in order to provide customers/users with comprehensive information prior to making a purchase. In order to ensure efficient resolution of conflicts and consumer complaints, we have implemented policies for our services.
FAQs Page
Website Link
Facebook Link
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